市场经理额度工作是确定公司产品和服务的需求、竞争者和潜在客户,开发和维持产品市场,制定价格策略,确保公司利润最大化和客户满意度最大化。监督产品研发,根据客户的需求和市场的特点开发新的产品或服务。今天小编要与大家分享的是:市场经理个人英文简历范本,共。具体内容如下,希望可以帮助到大家!
市场经理(英文)简历范本一
name: xxx sex: female
ethnic: chinese political features: members
academic qualifications (degree): bachelor of professional: the management of commercial enterprises
contact tel: 12345678 mobile: 139000234
contact address: xx street, dongcheng district, beijing on the 10th zip: 100007
email address: pager :66881122-1234
educational background
graduate institutions: the university of north industries, department of economics and management 1988-1992
other: other training
1996 beijing international studies university in the self-study english; self-study marketing and management of undergraduate courses; have driver#39;s license
work experience
* may 1998 --- the company has xx
senior director of planning
product advertising program development and cost control / planning and arrangements for the implementation of promotional activities / day-to-day advertising competing products monitoring, analysis and timely adjustment of product planning program / market survey visit. proposed, the development of complete retail terminals to improve the program / market of the year compared with sales data analysis, preparing next year#39;s advertising proposal
results: the effective marketing strategy to make reasonable xx company#39;s products to become well-known brand with the industry, product sales increase steadily, reaching the company expected sales target.
* march 1995 --- march 1998 an international well-known enterprises
market director
a unified marketing strategy formulation, implementation and evaluation activities summary / formulation of advertising solutions, advertising agencies and advertising companies to complete the production and delivery / visits to the retail market, tracking regional retailers, sales agents in dynamic, competitive market dynamics monitoring / collection of market intelligence analysis / coordination of external suppliers and the media to implement large-scale public relations activities
results: the company#39;s image and corporate culture has been widely disseminated, people. product sales and market share steadily increased and become well-known brand with the industry.
october 1992 * december 1994 --- xx telecom
planning assistant manager
develop and implement sales plans, promotions promotional plan / marketing funds management / responsible for product sales in the northeast region / technology center to coordinate the after-sales service and dealer relations between
profile
for many years served on the large and medium-sized enterprise market, the planning department, i have accumulated a wealth of work experience, to grasp the market dynamics, carried out the planning and implementation of the market as a whole to have an in-depth study and self-study marketing and management of undergraduate courses. i work in a serious and responsible, like to accept new challenges and strive to fulfill.
hobbies
broad-loving. favorite ball games and climbing, the university was the school football team. also like singing, music and so on.
i character
moderate, modest, self-discipline, self-confidence (based on the person#39;s circumstances).
another: the most important thing is the ability, i believe that your company will feel that i am a suitable candidate for this position!
look forward to working with your interviews
市场经理(英文)简历范本二
personal data:
name: anthony liu
date of birth: july 1, 1964
sex: male
languages: english, mandarin and shanghainese
training:
• mcdonald’s worldwide hamburger marketing university class xxix at mcdonald’s global at oak brook, chicago, u.s.a---marketing strategic
planning training session
• 1-month working & training experience at reebok china hq in hong kong
• 2-month working & training experience at lion nathan global in sydney, australia
• 2-month working & training experience at perfetti global in milan, italy
• research training from gallup in china
• advertising & media planning training from o & m and mind share in china
• presentation skills training in china
• international trade & finance training in china .
e-mail:
mobile: ************
educational background:
1986-1990: department of sociology, peking university
bachelor of law in sociology
professional experience:
20xx- present: senior marketing manager, mcdonald’s ( china ) co., ltd.
position purpose
leads the process of developing of the marketing/business plan that profitably builds sales, transactions, and market share for mcdonald’s brand. leads additional areas of responsibility with impact outside of discipline. key customers include top management, division/home office staff, agencies, key suppliers, staff and restaurant management
principal accountabilities
1 leadership
• maintains and strengthens the mcdonald’s brand position in the market as of responsibility
• actively participates with agencies, and top management in establishing and communicating business goals
• leads the strategic and tactical development, execution, evaluation and continuous improvement of all national / local, promotion and public relations activity to achieve annual business goals
• identifies and utilizes available resources outside of the market to aid in the development and execution of the business/marketing plan
2 process management
• maintains and strengthens the mcdonald’s brand position in the market and other areas of responsibility
• leads the process for development, execution and evaluation of media plans
• leads the process for development and execution of local creative ( tv, radio, outdoor, print, and restaurant merchandising, etc. ) in accordance with national creative standards
• leads the process for development and execution of ethnic and other key targeted marketing plans in order to reach important customer segments
• leads the process for developing relationships with strategic business partners ( outside suppliers, rmhc, distribution center, etc. )
• leads the process for managing media relations and crisis management
• serves as the department head for the administration of the marketing department ( staff responsibilities, cross-functional teams, budget management, etc. )
• leads the process to promote local store marketing as a resources
• ensures the proper use of the mcdonald’s trademarks, logo, producer’s licenses, and make sure all advertising materials have legal and creative approval
3 people
• selects, develops and coaches marketing staff to create and effective marketing team and develop them for future opportunities within the system
• builds strong relationships and fosters teamwork among agencies, suppliers and staff to achieve maximum performance
4 analysis
• gathers, analyzes, and provides accurate, relevant, and timely information so that agencies make the best recommendations
• interprets and evaluates information related to sales, p & l, promotional evaluation, competition, general economic trends, and qualitative/quantitative research
• offers advise and counsel to ensure that company financial resources are used effectively
20xx-20xx: marketing manager, reebok international trading ( shanghai ) co., ltd., swire resources group
job summary & objectives
• supervise a sales team to deliver the budgeted sales turnover and gross profit , for reebok and non-reebok’s business in eastern china.
• to be responsible for entire marketing & operation of company’s brands with company’s business objectives and marketing strategies
一份出色的英文简历,是向外企求职的关键之一。下面提供市场经理英文简历模板免费下载,以供参考!
市场经理英文简历模板免费下载
面试中对你的测试
一、角色扮演测试
角色扮演测试就是设计一系列尖锐的人际矛盾与人际冲突,要求应试者分别扮演不同的角色,去处理各种问题和矛盾。面试时,通过对应试者在扮演不同角色时所表现出来的行为进行观察和记录,测试应试者如下的能力:一是角色把握能力;二是处理人际关系的能力,如缓和气氛、化解矛盾的技巧、行为策略的正确性、情绪控制能力等等;三是对突发事件的应变能力等。
二、即席发言测试
即席发言测试就是给应试者一个题目,并在发言之前向应试者提供有关的背景材料,让应试者稍做准备后按题目要求进行发言。即席发言的内容可以是公司面临产品销售的暂时困难,向全体员工做一次动员,要求大家齐心协力渡难关;可以是就新产品的推出在一次新闻发布会上的发言;也可以是在新年员工联欢会上发表祝词等。通过即席发言,可以测试应试者的快速反应能力、理解能力、思维的逻辑性及发散性、语言表达能力以及风度举止等。
三、明暗结合测试
明暗结合测试就是在当面测试的同时进行一些内容的暗中检测。例如某企业到一所大学中去招聘毕业生,考官要求学生就“从我做起,从小事做起”进行两分钟的演讲。许多学生侃侃而谈,言辞动人。就在演讲的同时,另外几名考官逐一到这些学生的宿舍中检查他们个人平时的卫生状况。演讲一完,考官当场公布了卫生检查的结果,对一位演讲时神采飞扬,但宿舍中被子未叠、衣服未洗的女生,不予录用。
四、与人谈话测试
与人谈话测试就是通过让应试者与他人谈话的方式来考察应试者。与人谈话测试一般有以下三种类型:
一是接待来访者。来访者可以多种多样,根据特定需求,或者是来谈生意的,或者是来推销产品的,或者是来叙旧的,或者是来纠缠的,这些来访者当然都是由考官来扮演的。让应试者接待来访者,目的是考察他在接待时的态度、驾驭谈话的能力、快速处理问题的能力以及处理公事与私事的关系等方面的能力。
二是拜访有关人士。在企业管理中,主动找某人谈话是管理活动的一项重要内容。这些有关人士可以是上级、下级、同事、客户、司法人员、新闻界人士等,这些人士也是由考官扮演的。通过拜访有关人士的测试,可以考察应试者待人接物的技巧、语言表达能力、有关的专业知识、应付各种困难的能力等。
三是电话交谈。在现代社会中,电话是一种很有效的交往工具,也是企业管理者最常用的交往工具。让应试者打电话,可以通过电话交谈考察应试者的心理素质、文化修养、口头表达能力、处理问题的能力等。电话交谈可以分为接电话和打电话两种。
五、设计路障测试
设计路障测试就是在应试者面试时必经的道路上或在面试过程中故意设置一些障碍,通过观察应试者面对障碍时的各种表现来测试应试者素质的一种方式。例如有一家公司的考官要求应试者用最快的速度跑到楼顶大厅观察,然后尽快返回,用英语描述自己的所见所感。楼道里有的地方横着拖把,有的地方堆放着杂物。一些应试者只顾上楼,见了拖把一脚踢开,或者横跨而去,只有少数人弯下腰来将拖把或杂物拿开。考官们跟在应试者身后,给那些俯身扶好拖把或清除杂物的应试者加分,相反,对那些踢开拖把或横跨过去、不清除杂物的应试者就不予加分。上:厨师职位英文简历模板
下:编辑个人英文简历模板
personal data: name: anthony liu date of birth: july 1, 1964 sex: male languages: english, mandarin and shanghainese training: • mcdonald’s worldwide hamburger marketing university class xxix at mcdonald’s global at oak brook, chicago, u.s.a---marketing strategic planning training session • 1-month working & training experience at reebok china hq in hong kong • 2-month working & training experience at lion nathan global in sydney, australia • 2-month working & training experience at perfetti global in milan, italy • research training from gallup in china • advertising & media planning training from o & m and mind share in china • presentation skills training in china • international trade & finance training in china . e-mail: 123456@yahoo.com.cn mobile: ____________________ educational background: 1986-1990: department of sociology, peking university bachelor of law in sociology professional experience: 2002- present: senior marketing manager, mcdonald’s ( china ) co., ltd. position purpose leads the process of developing of the marketing/business plan that profitably builds sales, transactions, and market share for mcdonald’s brand. leads additional areas of responsibility with impact outside of discipline. key customers include top management, division/home office staff, agencies, key suppliers, staff and restaurant management principal accountabilities 1 leadership • maintains and strengthens the mcdonald’s brand position in the market as of responsibility • actively participates with agencies, and top management in establishing and communicating business goals • leads the strategic and tactical development, execution, evaluation and continuous improvement of all national / local, promotion and public relations activity to achieve annual business goals • identifies and utilizes available resources outside of the market to aid in the development and execution of the business/marketing plan 2 process management • maintains and strengthens the mcdonald’s brand position in the market and other areas of responsibility • leads the process for development, execution and evaluation of media plans • leads the process for development and execution of local creative ( tv, radio, outdoor, print, and restaurant merchandising, etc. ) in accordance with national creative standards • leads the process for development and execution of ethnic and other key targeted marketing plans in order to reach important customer segments • leads the process for developing relationships with strategic business partners ( outside suppliers, rmhc, distribution center, etc. ) • leads the process for managing media relations and crisis management • serves as the department head for the administration of the marketing department ( staff responsibilities, cross-functional teams, budget management, etc. ) • leads the process to promote local store marketing as a resources • ensures the proper use of the mcdonald’s trademarks, logo, producer’s licenses, and make sure all advertising materials have legal and creative approval 3 people • selects, develops and coaches marketing staff to create and effective marketing team and develop them for future opportunities within the system • builds strong relationships and fosters teamwork among agencies, suppliers and staff to achieve maximum performance 4 analysis • gathers, analyzes, and provides accurate, relevant, and timely information so that agencies make the best recommendations • interprets and evaluates information related to sales, p & l, promotional evaluation, competition, general economic trends, and qualitative/quantitative research • offers advise and counsel to ensure that company financial resources are used effectively 2001-2002: marketing manager, reebok international trading ( shanghai ) co., ltd., swire resources group job summary & objectives • supervise a sales team to deliver the budgeted sales turnover and gross profit , for reebok and non-reebok’s business in eastern china. • to be responsible for entire marketing & operation of company’s brands with company’s business objectives and marketing strategies <>
personal data: name: anthony liu date of birth: july 1, 1964 sex: male languages: english, mandarin and shanghainese training: • mcdonald’s worldwide hamburger marketing university class xxix at mcdonald’s global at oak brook, chicago, u.s.a---marketing strategic planning training session • 1-month working & training experience at reebok china hq in hong kong • 2-month working & training experience at lion nathan global in sydney, australia • 2-month working & training experience at perfetti global in milan, italy • research training from gallup in china • advertising & media planning training from o & m and mind share in china • presentation skills training in china • international trade & finance training in china . e-mail: 123456@yahoo.com.cn mobile: ____________________ educational background: 1986-1990: department of sociology, peking university bachelor of law in sociology professional experience: 2002- present: senior marketing manager, mcdonald’s ( china ) co., ltd. position purpose leads the process of developing of the marketing/business plan that profitably builds sales, transactions, and market share for mcdonald’s brand. leads additional areas of responsibility with impact outside of discipline. key customers include top management, division/home office staff, agencies, key suppliers, staff and restaurant management principal accountabilities 1 leadership • maintains and strengthens the mcdonald’s brand position in the market as of responsibility • actively participates with agencies, and top management in establishing and communicating business goals • leads the strategic and tactical development, execution, evaluation and continuous improvement of all national / local, promotion and public relations activity to achieve annual business goals • identifies and utilizes available resources outside of the market to aid in the development and execution of the business/marketing plan 2 process management • maintains and strengthens the mcdonald’s brand position in the market and other areas of responsibility • leads the process for development, execution and evaluation of media plans • leads the process for development and execution of local creative ( tv, radio, outdoor, print, and restaurant merchandising, etc. ) in accordance with national creative standards • leads the process for development and execution of ethnic and other key targeted marketing plans in order to reach important customer segments • leads the process for developing relationships with strategic business partners ( outside suppliers, rmhc, distribution center, etc. ) • leads the process for managing media relations and crisis management • serves as the department head for the administration of the marketing department ( staff responsibilities, cross-functional teams, budget management, etc. ) • leads the process to promote local store marketing as a resources • ensures the proper use of the mcdonald’s trademarks, logo, producer’s licenses, and make sure all advertising materials have legal and creative approval 3 people • selects, develops and coaches marketing staff to create and effective marketing team and develop them for future opportunities within the system • builds strong relationships and fosters teamwork among agencies, suppliers and staff to achieve maximum performance 4 analysis • gathers, analyzes, and provides accurate, relevant, and timely information so that agencies make the best recommendations • interprets and evaluates information related to sales, p & l, promotional evaluation, competition, general economic trends, and qualitative/quantitative research • offers advise and counsel to ensure that company financial resources are used effectively 2001-2002: marketing manager, reebok international trading ( shanghai ) co., ltd., swire resources group job summary & objectives • supervise a sales team to deliver the budgeted sales turnover and gross profit , for reebok and non-reebok’s business in eastern china. • to be responsible for entire marketing & operation of company’s brands with company’s business objectives and marketing strategies main duties 1. sales & distribution • formulate, implement and evaluate sales plan to achieve sales and gross profit targets • ensure optimum distribution coverage to accomplish both sales and brands objectives • maintain close working relationship with all accounts, especially key accounts to gain maximum supports for merchandise mix, product clearance and payment • monitor and control consistent pricing in the market 2. marketing planning & management • develop, execute and monitor marketing plans in terms of product mix, pricing, distribution and promotion in accordance with division’s objectives and strategies • provide clear briefs to a&p team to develop effective a&p programs to deliver planned results • analyze competitors’ merchandising strategies and performance, market trends, latest technology development, and other related information and recommend appropriate actions when necessary • organize regular trade presentations to retailer to strengthen brand image and trade and product knowledge 3. staff development • recruiting, training and motivating sales team and marketing team to ensure highest standards of customer service with the human resources department • develop effective market intelligence collection system and performance benchmark to enhance sales team’s productivity 2000-2001: brand manager-rheineck; category marketing manager-mainstream; category marketing manager- premium, lion nathan china • develop the long-term brand strategy for the china market • formulate and supervise the implementation of the marketing action plan to achieve the marketing objectives • to work as the leader of the new product development project, and push the whole process running efficiently & achieving the objectives successfully • monitor a&p budget of brand marketing activities • to manage the whole team, and ensure the best teamwork and team members’ professional development 1998-2000: brand manager of alpenliebe, perfetti confectionery co., ltd shanghai yearly planning of all the activities of the brand together with the marketing director, continuous sales monitoring of all the items in the different areas; checking the market in the various provinces and keeping under control all the competitors activities • sales promotion & pr activities: planning, organizing and monitoring the sales promotion & pr activities, together with the local agencies and the sales managers. planning the cities involved in the program and the time of campaigns; organizing all the materials required to execute the promotion activities in the best way; monitoring the executions together with the sales department and the sales promotion agencies; report to the marketing director about the results • advertising: proposing and planning the campaigns together with the marketing director; planning and monitoring together with the media department the execution of the advertising campaign. managing new tvc development. following the execution of the campaigns with all the media used. report to the marketing director about the results. execution of consumer researches when required to ensure the commercials the best results • packaging: together with the packaging development manager developing of new packaging proposals according with the plans agreed with the marketing director • pos materials: developing of all the tools necessary to ensure the best performance of the product on the different kinds of point of sales in which the brand is solid • product development: together with the r & d department following the steps of new products development. conducing when required products test, consumers surveys, panel monitoring in order to achieve the best results for the new and the existing products • trade marketing: proposing and planning the annual trade marketing activities with the sales managers; monitoring the executions together with the sales department; report to the marketing director and national sales general manager about the results • responsible for the results of the assistant brand manager’s work and of her professional growth and achievements 1995-1998: marketing supervisor, shanghai kfc co, ltd • planned and implemented product development, kids promotion campaigns, and some pr events • planned and implemented marketing research programs, worked closely with gallup on some important worldwide research projects • worked closely with o&m to initiate advertising campaigns, arranged media plans and prepared literatures • joined the formulation of a&p • coordinated american independence day events 1990-1995: teaching assistant, shanghai university of science and technology • taught the course of international marketing<>
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